THIS IS SO NICE.
SO NICE that there’s some beauty with science and fact behind it. I feel like recently – especially in skincare – there’s been a drought of this. It’s all been random Korean inspired stuff or what to me has felt like it’s designed to shift units rather than move skincare on and actually do it’s job!
So enter this guy.Well, here’s the lowdown and review of the Chanel Blue Serum – availiable NOW!
WTF IS IT?
Chanel Blue Serum is inspired by the Blue Zones. They are areas of the planet with the highest life expectancy. There are a few books about it (I’ve read this one by Dan Buettner) and a documentary I’ll post below. Very interesting stuff. Chanel took their research from the blue zones with their long life and their insane ecosystems. If you can’t be fucked to read the book – they all have amazing diets exercise (in a natural way), good stress management and close communities.
WHAT DOES IT DO?
Right – so using the latest studies on human longevity, they identified similarities between the behaviours of centenarians and of those whose skin looks better long-term. They discovered that cellular energy, comparable to daily physical exercise linked to the quality of the skin and that cellular metabolism was just as important as a balanced diet and so forth. All the qualities of the people in these regions correlated to the way their skin aged.
That might sound a bit wishy washy. Stay with me – because the people on Blue Zones have a plant-rich diet, Chanel focused its attention on nutritious plants endemic to these zones to find ingredients that could help manage the stresses of our lives (and the damage they do our skin) better. What they found super effective was the green coffee of Costa Rica, the olives of Sardinia and the lentisk (a small shrub with berries – same family as pistachio, factoid) from Greece. They found a way to combine those in a serum.
Here are the clinical tests:
Wrinkles are smoothed: -35%*
Skin is firmer: +21%*
Skin tone is more even: +38%**
WHAT DOES IT FEEL LIKE THEN?
Frankly it’s lovely. It’s the least greasy serum ever and the scent is super fresh. It’s sort of opaqueish white. Jizz coloured. Sorry. True doe.
HOW THE EFF DO I USE IT?
Three squirts does a whole face (lol….) and neck. Use it day and night if you wish – but definitely in the day and use your moisturiser after – this serum isn’t moisturising as such! You will still need your regular moisturiser.
WHY SHOULD I BUY IT?
If you’re a blue zones geek like me. I’m so bloody fed up with London life at the moment (post my trip to Copenhagen) that I want to have as much of the outside world in my life as possible. And also, because I want to age a bit better than I am right now – I feel like my years of partying HARD are catching up with me. (TINY VIOLINS WHERE THE FUCK ARE THEY?) Sorry, you should buy this if you want to try a good, science-backed exciting new serum. Chanel skincare is underated– I really enjoy their stuff, I never react to the formulas, the products are good sizes and they always smell just right. It’s pricey though – I’d buy this if you want a good serum with exciting science. And skimp more on your moisturiser potentially.
And this is not a legit reason to buy the Chanel Blue Serum but the packaging is really cool – you unwrap the outside and it tells you where the blue zones that inspired the product are located. Small touch – but a good one.
IF A BUILDING WAS BURNING, WOULD YOU SAVE THIS SERUM, OR THE ROCK?
Fucking hell. Um, I’ve used the Chanel Blue Serum for a few days. I’ll say the serum for now to hedge my bets as I love the reuslts from Chanel skincare, but I will come back to this when I’m a month or so in. I’ll save the serum! Soz Dwayne. I do really love you though. I’d pair with a cheaper moisturiser (like a No7 or a Vichy) which still pack a punch.
HOW BIG IS YOUR BEAUTY BONER?
Pretty big to be fair – and hoping to get bigger.
Chanel Blue Serum, £81 for 30 ml from here.
Here’s the Blue Zones Ted Talk I mentioned: